Carlsberg raises growth target after strategy rethink

Carlsberg has raised its 2027 target for revenue and operating profit growth, it said as new Chief Executive Jacob Aarup-Andersen steps up the Danish brewer’s ambition after a review of his predecessor’s strategy.

Aarup-Andersen, who took over from the retiring Cees ‘t Hart last September, said that Carlsberg planned to review and update the company’s strategy.

“We’ve identified our key strategic growth levers, are increasing our growth ambitions, and building an even stronger company,” Aarup-Andersen said.

Carlsberg is now targeting annual organic revenue growth of 4-6% over 2027, compared with 3-5% previously. It is targeting organic operating profit growth above that.

The company will also sharpen its focus on previously identified long-term growth opportunities, including its premium beer portfolio and products, including cider, seltzer, and zero-alcohol beers.

The company said it will prioritize Asian growth markets, focusing on China, Vietnam, and India.